A Study on The Core Competence Developmentf Notebook PC Manufacturers in Taiwan with Reference of Canon Corporation
Date Issued
2009
Date
2009
Author(s)
Huang, Ming-Huei
Abstract
THESIS ABSTRACTEPARTMENT OF INTERNATIONAL BUSINESSOLLEGE OF MANAGEMENTATIONAL TAIWAN UNIVERSITYAME: Huang, Ming-Huei MONTH/YEAR: July, 2009DVISER： Dr. Ji-Ren Lee Study on the Core Competence Development of Notebook PC Manufacturers in Taiwan with a Reference of Canon Corporationhe purpose of this thesis is to explore how major Taiwanese Notebook PC (NB, hereafter) manufacturers can cope with their continuous profit erosion due to sever price competition at the end product market. The approach undertaken by the present research is to suggest a rather long term development in their core competence areas. To help implement our suggestions, we established a benchmark by conducting a in-depth and longitudinal investigation on the development of competence architecture at Canon Corporation, which include their technology trajectory, architecutre strategy, organization structure and business operations. With such a benchamark, we compare the differences and similarity between Canon and major NB players and suggest several ways of business transformation.elow are some of the suggestions for Taiwanese NB manufaccturers: . Focus on the development of the core component productsaiwan NB manufacturers shall revisit their technology and product strategy and focus on building a competenc architecture that supports the development of core component product.. Transform the core business through the development of the core competenceestructure the exisitng business model and organization units based on the competence architecture developed.. Develop the capability of vertical integration from existing ODM expertiseertical integration may enhance the NB manufacturer''s competitiveness in terms of response speed and costs. With increasing level of intergration, NB manufacturers could further extend their competence scope through alliance or M&A., which would further enhance their business transformation.. Focus on the specialty area and make long-term investmentB manufacturers should not spread their resources too thin by diversifying in too much areas. They should make consistent and focused efforts in developing those specialized competence areas that reveal greater leveraging potential.. Building a learnig organization to develop corporate’s Intellectual propertiesanon established an aggressive patent managment system to grow intellectual properties since the corporate founding stage, which became valuable treasures of the company. NB manufacturers are suggested to build up organization and management process to implement IP competitiveness.
Subjects
Core competence
Competitive Advantage
Notebook PC
Canon
Type
thesis
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