The Changes of Strategies in American Film Industry During New Technological Periods
Date Issued
2005
Date
2005
Author(s)
Lee, Yi-Ju
DOI
zh-TW
Abstract
With an emphasis on an industry competitive analysis, this thesis aims to explore the change of strategies in American film Industry during six different new technological periods.
This thesis conducts industrial analysis from the supply side which includes firm number, competitors, value chain of industry, and the demand side which includes composition of consumer, content of film.
And finally, this thesis comes out some conclusions:
1. Major film firms really were affected by new technology, even loosing their ownership. However, these majors still hold more than 90% of American market, because they have built the entry barrier by global distribution system.
2. New technology affects film production and meanwhile, the content of movie will be directly changed. It affects film distribution and the content of movie will be indirectly changed.
3. The composition of consumer sometimes is changed by technology, sometimes is not.
4. The changes of strategies in American film Industry during six different new technological periods are from vertical integration to flexible specialization, and competition between firms is from competition to cooperation.
5. The key point of new business model under digital and internet technology is enhancing the willingness to pay when using internet to see movie and paying money, and raising the cost of illegal copy.
Subjects
新科技
電影產業
new technology
American film industry
film industry
motion picture
Type
thesis
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