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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
Details
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
Date Issued
2010-06
Author(s)
SHAN-YU CHOU
Chyi-Mei Chen
URI
http://scholars.lib.ntu.edu.tw/handle/123456789/359872
Type
conference paper
