A Case Study of Business Strategy on Small and Medium Distributors of Computer Hardware Products in Taiwan
Date Issued
2004
Date
2004
Author(s)
Ko, Yi-Chun
DOI
zh-TW
Abstract
This study is to discuss business strategy on small and medium distributors of computer hardware products in Taiwan . To run the business of computer hardware distributors, the major differences comparing with the general distributors are the shorter life time of products and the needs of customer service.
The key successful factors of small medium distributors of computer hardware products are 1). Definite positioning of the market. 2). Economies of Scale. 3). Economies of Scope. 4). the lower level of Inventory. 5). Shorter account receivable. 6). The ability of technical support. 7). Market Place. 8). The application ability of information technology. In the home market, the ability of technical support is quite not as important as the other factors. In the enterprising market, the market channel and the scope of the products are not so important as the other factors, but the economies of scale、the low level of Inventory、shorter account receivable and the ability of technical support are the key issues for both market segments. The small and medium distributors have to be avoided to compete with the bigger distributors, they have to find out correct market positioning and focus the resources to niche market; for the home market, they have to adopt the focusing strategy of low cost. However, focusing strategy of differentials will be best for for the enterprising market.
Who can be adapted to the market and surviving? We have to change our strategy with the transforming of the environments, which can quickly response to meet the market demand, which can own the market and survive.
The small and medium distributors have to select and adopt alliance strategy to upgrade the competitive advantages and take the information technology to expand the market channel. To pursue the maximum of flexibility and effectiveness of the organization, we have to follow the spirits of the word “the quick and smooth procedures of the flow＂and the controlling of the people (human behaviors)、money (production & financial) and things (the flow of information).
Subjects
策略規劃
經營策略
關鍵成它]素
配銷通路
computer hardware distributor
business strategy
Type
other
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