A Study on the Design of an Integrated Fruit Export Organization for Taiwan
Resource
農業與經濟, 43, 57-80
Journal
農業與經濟
Journal Issue
43
Pages
57-80
Date Issued
2009-12
Date
2009-12
Author(s)
Lu, A.Y.
Abstract
This paper analyzes the necessity of an integrated organization for exporting Taiwanese fruit and proposes how this organization is designed. In this organization, fruit growers, packers, and exporters are vertically integrated in order to achieve scale economy and competitiveness. We first analyze the present problem in exporting Taiwanese fruits to Chinese Mainland, and then analyze the vertical coordination problem between fruit exporters and growers using concepts of organizational economics. Followed are the discussion of how the organization is designed and what the motivation methods for this organization are. In conclusion, we feel consensus among all the concerned parties is important to successfully establish this organization.
Subjects
水果
外銷組織
垂直協調:Fruits
Export organization,Vertical coordination
Type
journal article
File(s)![Thumbnail Image]()
Loading...
Name
0043_200912_3.pdf
Size
12.6 MB
Format
Adobe PDF
Checksum
(MD5):a8446e1da5a9a35cf5a805d0e9e17e06