A Framework for the Implementation of Open Innovation- The Case of Advantech
Date Issued
2016
Date
2016
Author(s)
Lee, Yung-Ho
Abstract
These years, industries in Taiwan have been facing a lot of severe challenges; especially the emergence of industries in China, which has business model transferred from replicates production into OEM/ODM and reached channel establishment and branding. The complete supply chains built-up enables competent competitiveness with industry leaders of developed countries in the world. On the other hand, industries in China upgrades technical capabilities and enlarges its industry scale by investing developing countries and leveraging cheap labor costs offered locally. How industries in Taiwan react to these facts to confront the challenges? Taiwan enterprises should reconsider its positioning in terms of limited resources available and utilize innovative strategies to enhance its competitiveness; in this way to achieve sustainability and get ready for future challenges. Advantech had created IMAX based on Open Innovation concept. The four quadrants of IMAX are composed of Incubation, Merge & controlling joint venture, Alliance & outsourcing, and eXtreme-product development. Advantech has executed its strategy planning by fully utilizing all four quadrants of IMAX to build up an effective platform which can react to all the internal and external changes of the industry environment. And the company can adjust organizational structures, directions of new products/services and corporate operations accordingly in a timely manner. To survive in volatile world competition, Taiwan enterprises should establish an innovation platform and invest limited resources available in newly developed business; and be quick on time to the market. In the meantime, optimizing strategies from time to time, it takes innovative thinking, agile organizational structures and quick reactions when facing enterprise transform.
Subjects
Innovative Strategies
Open Innovation
Innovation Platform
Transform
SDGs
Type
thesis
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ntu-105-P03546005-1.pdf
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