A Dynamic Model of Purchase Timing with Application to Direct Marketing

Journal

Journal of the American Statistical Association

Journal Volume

94

Journal Issue

446

Pages

365-374

Date Issued

1999

Author(s)

Allenby, G.M.

Leone, R.P.

DOI

10.1080/01621459.1999.10474127

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459193

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-1542532797&doi=10.1080%2f01621459.1999.10474127&partnerID=40&md5=727124d623037683b67bc0077fb181da

Type

journal article