Customers' Participation in Coalition Loyalty Programs: Analyses of Antecedents, Mediators and Consequents
Resource
Academy of International Business, South-East Asia Regional 2008 Conference, Kuala Lumpur, Malaysia
Journal
Academy of International Business, South-East Asia Regional 2008 Conference, Kuala Lumpur, Malaysia
Pages
-
Date Issued
2008
Date
2008
Type
conference paper
