Online Expansion Plan of Air-Conditioning Business in Thailand

This business plan details the concept and implementation on online expansion plan for Air-conditioning distributor and service provider company in Thailand. By referring to a company in Thailand, analyzing the competitive position, and give solutions base on resource based view. For today’s businesses, the way of doing business has changed. The success of businesses no longer is completely reliant on operation from physical store with customers. With positive outlooks on growing online sales and e-Marketing that highlight the potential of Thailand''s online market, the study thinks Internet is a new tool to enabling the company to attract new customers and complete their business transaction online with cost efficiency. The main content of this business expansion plan will be structured into analysis of company’s current situation by using resource based view, identify strategies, analyzing trends and opportunity, and implementing expansion plan. The management team shall consider implementing this business expansion plan due to expected favorable results based on the capital budgeting models. The business expansion will achieve in two strategic directions; Market penetration and market development in order to maximize the company’s profit and sustain the performance growth of the company.