The Competitive Strategy Analysis of Taiwan Digital Audio Broadcasting Industry
Date Issued
2004
Date
2004
Author(s)
Wang, Nai-Rung
DOI
zh-TW
Abstract
THESIS ABSTRACT
GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION
NATIONAL TAIWAN UNIVERSITY
NAME: NAI-RUNG WANG MONTH/YEAR : JUN/2004
ADVISER: DR.WU, CHING-SUNG
THE COMPETITIVE STRATEGY ANALYSIS OF TAIWAN DIGITAL AUDIO BROADCASTING INDUSTRY
The purpose of this thesis is to explore the driving forces of the DAB system diffusion and the competition structure of Taiwan audio broadcasting industry. What the key successful factors and its opportunities and threats are. This thesis attempts to formulate a dynamic competitive fit strategy for the industry to cope with this rapidly changing digital world economy.
This is accomplished by applying the M. Porter’s five forces model to survey the outside-in relative force of the competition and Prahala & Hamel’s core competence model inside-out approach to empirically study of the difference between UK and Taiwan’s DAB industry.
The main achievement of this study is to develop an integrative conceptual framework. This enables the formation of the digital oriented business model that can transform the first mover advantage into a sustainable competitive advantage. By developing the awareness of the disruptive innovation technology, and emerging the DAB network into 4C (consumer, computer, content, communication) multimedia platform will realize the increased profits.
This analysis and findings concerning the Taiwan DAB OEM/ODM industry strategic positioning and value adding activities can be of significant help to government policy maker, content provider and its Broadcasters.
Subjects
競爭策略
數位廣播
Digital Audio Broadcasting
Type
thesis
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