A Case Study on digital home strategy of HP and SONY companies
Date Issued
2005
Date
2005
Author(s)
Huang, Sheng-Fen
DOI
zh-TW
Abstract
The digital convergence era which all stand-a-lone mobile, information and consumer electronics devices connected together is triggered by the adoption of home networking. The home networking also finally begins to deliver on its promise of enabling the integration of communications and entertainment services and devices that make up the digital home. Hence, the digital home era is speeded up by three factors：digitalization, converged, and broadband. In the new digital home world, CE, mobile and PC devices will seamlessly interact with each other to co-operatively enhance the consumer experience.
However the digital home industry is still evolving. The industry scope and the characteristics of this industry are still vague. This study conducts the analysis of digital home industry including the definition of digital home, the description of digital home evolution, adopted technology, the comparison of digital home strategic alignments, the major players and the roadmap of major components ex, CE, IT and mobile manufacturers.
While these data-centric home networking drivers and applications will continue to be at the heart of home networking in the past time, entertainment- and multimedia-networking functions have already begun to emerge and will begin to blossom in the middle years of the forecast period. There are wide array of arguments against the establishment of the PC or the CE (Consumer electronics) at the center of a consumer’s digital living room.
By analyzing and comparison the digital home roadmap and strategies of HP and SONY , this study concludes that：
1.The consumer electronic products with communication function have bigger opportunity to catch home users’ attention.
2.Although the mainstream products of digital home are still evolving. The basic functions for display, control, storage and connection are necessarily possessed in the future product.
3.The triggered need of digital home may be the digitalized movie and music content.
Subjects
數位家庭
平台競爭
SONY
HP
Digital home
competition among media centers
Type
thesis
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