Research on the Operational Planning of the Integrated Service Platform－EuP Integrated Service Platform as an Example
Date Issued
2008
Date
2008
Author(s)
Sung, Hsiung-Jung
Abstract
The related discussions on the success and failure of electronic-business (e-business) operations have been the center of focus for various professionals and scholars, with the discussions including the element of profitability, key success factor as well as the strategic planning direction of e-business websites. However, the discussions are mostly based on enterprise operations (B2B or B2C), with the ultimate goal being the enterprise operational profitability. The terms of the involved profitability vary; however, seldom do the discussions consider the overall developments of an industry and a country. Nevertheless, during the vigorous development of the e-business, the government plays a vital role in the common platform as needed by the industry in improving its global competitiveness. Although the specific industry integrated service platform is essentially an e-business platform, it has a specific service range and target due to the special goal of that industry. Therefore, the overall strategic planning and operational model concept are still different from that of the general e-business website, so are its related key success factor, operational detail planning and operational model. The development and improvement of the competitiveness of the industry will greatly depend on the construction of an integrated service platform for a specific industry from the success model of a general e-business website and the special service needs of the industry, to be followed by the assistance on the industry from its special position. Since the discussion on operating and planning of the integrated service platform of a specific industry is a vital issue, this research endeavors to launch such discussion, intends to find out the most suitable operational planning model for the integrated service platform and refer to the verification of the operational planning model of the Energy-using Products (EuP) integrated service platform. In the end, this research aims to create a triple-win situation for the government, industry and the user, and thereby improving the competitiveness of the country and the industry.his research aims to emphasize both on the theoretical investigation and practical analysis, so that each analysis will be close to completeness and will not favor either end. In the theoretical investigation part, this research will clarify the definitions of portal and e-business. As well, this research will explain the e-business categories, Internet economy characteristics and information security behaviors. Later on, this research will quote the concept of Transaction Cost Theory to analyze the structure of e-business transaction costs while discuss on which planning model can help reach the win-win situation. Meanwhile, this research aims to conclude the elements of success of general e-business websites and the principles of launching strategic planning. For practical analysis, this research collects related information of e-invoice platform and material verification platform. By offering “the operational strategic planning chart for the integrated service platform,” this research analyzes and induces eleven key success factor of the integrated service platform from three facets—policy, demand planning and operational practice. When this research launches external analysis of the EuP integrated service platform using this structure, it is discovered that the commonly-used Porter 5 force analysis for general industry analysis presents tremendous advantages among the analysis of EuP integrated service platform while being contradictory as well as complementary for supply and demand in dealing with the supplier and the buyer relationships. In addition, the development trend of information technology, the direction of government policy and social structure heavily influence EuP integrated service platform since the government policy has a part in the platform and this platform is an innovative service. After launching external analysis, it is obvious that the platform generates strong value chain advantages such as the ability to recruit and serve member clients, to offer long-term operation and service, as well as a healthy financial structure, complete consultancy team, a mature EuP database and platform-maintaining ability. This research will also use the offered eleven key success factor of the integrated service platform to correspond to the practical operational planning and operational model content of the EuP integrated service platform, with focuses including using the service concept to construct the operational model and launch related procedure planning, as well as integrate and simplify the structure for an independent operation while offering the best operational planning model of EuP integration service platform.
Subjects
integrated service platform,
key success factor
e-business
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