Research on Consumption Patterns of Traditional Retail Market in Taipei:An Application of Quantile Regression
Date Issued
2009
Date
2009
Author(s)
Lin, Pei-Ying
Abstract
The traditional retail market set up by the region planning. The market has characteristics of community''s culture, and there is value that can''t replace. However, as the modern society are advancement and national economy grow up fast, so that the already built traditional retail markets are out of date with modern market management. Life has become better off, and people’s consuming behavior has changed. The environment of traditional retail markets does not match with people’s needs anymore. Under siege of modern supermarkets, shopping malls and convenience stores, these markets have already dismembered the function of the traditional retail market, and let the market that supply the life daily necessities change the declining industry. In This research’s customer value we hold two purposes, one is the total amount of money every week, the other is the total amount of money of category that sales in the traditional retail market. We uses quantile regression model analyze purchasing pattern of each customer in the traditional retail market and find out the customer future value. Introduce customer segmentation concept, in accordance with different customer to practice marketing strategy. The result of this research will help company to do their promotion more efficiently and increase the customer satisfaction and loyalty. The study result shows the quantile regression model capture customer behavior more precisely than ordinary least squares. On one hand offer customization service, and the other hand lead company to obtain the customer lifetime value and enlarge business opportunity, create win-win situation.
Subjects
Customer Value
Consumption Pattern
Traditional Retail Market
Quantile Regression
Type
thesis
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