以網路服務為基礎之電子商務分散協商架構
Date Issued
2005
Date
2005
Author(s)
DOI
932416H002016
Abstract
Since improving the efficiency of
e-Business usage is very important, the
automation of Electronic Commerce enabled by
the research of Agent mediated Electronic
Commerce (AmEC) becomes the core concept
of the next generation Electronic Commerce.
Negotiation is the most critical stage of a
transaction, no matter in B2B, B2C, or C2C
commerce. However, most researches about
automated negotiation system today only focus
on B2C and C2C Electronic Commerce. In this
research, a Web Services based distributed
negotiation architecture has been proposed for
B2B interoperability, and a prototype system
which implements proposed architecture is also
presented.
The vast majority of B2C and C2C
automated negotiation systems are based on
centralized electronic marketplaces, using
variety of auction based negotiation protocols,
and only provide user or software agent doing
“competitive negotiation” over “single issue”,
price. But, the negotiation process of B2B
transaction is not so simple; it needs a more flexible and more complex way to do
“cooperative negotiation” over “multiple issues”,
such as price, delivery time, payment, insurance,
warranty, etc. When issues such as scalability,
security, essence of business, information
gathering, business process integration, and
semi-automated negotiation are taken into
consideration, the centralized architecture
adapted by the past B2C and C2C automated
negotiation systems seems not fit for the B2B
automated negotiation system’s requirement.
Because Web Services is fully standardized,
open, loosely coupled, interoperable, and will
become the major way of inter-organization
interaction. To overcome the problems of
centralized architecture, a distributed
architecture based on Web Services related
technologies has been proposed in this research.
In our prototype system, TAMON Model is
chose as the negotiation protocol, and BGA is
chose as the decision making algorithm to
support multiple issues negotiation. In such
architecture, negotiation process will become
more flexible, people can freely choose
negotiation protocols, strategies and partners,
and company will have more chance to conduct
business with others.
Subjects
Automated Negotiation
Negotiation
System Architecture
System Architecture
Multiple Issues
Negotiation
Negotiation
Business to Business Negotiation
Agent
Web Services
Publisher
臺北市：國立臺灣大學資訊管理學系暨研究所
Type
other
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