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College of Management / 管理學院
Business Administration / 工商管理學系暨商學研究所
The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance
Details
The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance
Journal
臺大管理論叢
Journal Volume
23
Journal Issue
2
Pages
233-261
Date Issued
2013
Author(s)
簡怡雯
蕭中強
邱玉葉
DOI
10.6226/NTURM2013.NOV.R10001
URI
https://scholars.lib.ntu.edu.tw/handle/123456789/472589
URL
http://dx.doi.org/10.6226/NTURM2013.NOV.R10001
Type
journal article