Reconstruction of the Disciplinary History of Semiotics
Date Issued
1999-07-31
Date
1999-07-31
Author(s)
張漢良
DOI
882411H002039
Abstract
This project explores the great
controversy over language pragmatics in the
Pre-Qin era, with the aim of constructing the
early history of Chinese semiotics. Semiotic
thinking in general can be born when people
become aware of the discrepancy and tension
among different uses of language. This
awareness and its expression are often
enacted dramatically in the controversy of
discourse. The discursive polemics in Pre-
Qin China centers around the contention of
logic and rhetoric, quite similar to the fortune
of the trivium in the medieval West.
Traditionally known as the Great Debate on
Name and Substance, the controversy should
be understood as a phenomenon of language
pragmatics. Those who participate in the
Debate fail to communicate with one another
because there is a discrepancy between
encoding and decoding. Their polemics
helps to create a textual space that includes
the hidden agenda of semiotics.
Subjects
semiotics
rhetoric
logic
controversy
pragmatics
history
Publisher
臺北市：國立臺灣大學外國語文學系暨研究所
Type
report
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