Study on Development Strategies of Tilapia Industry in El Salvador

Tilapia Aquaculture in El Salvador could play an important role in terms of national economy, job opportunities and food security. This study aims to analyze development strategies for tilapia production in order to maximize and to increase added value to the commercial chain, in a way to increase exports and open new markets worldwide v. The study applies a descriptive macro approach of SWOT analysis and Porter’s Diamond model, which are based on secondary data sources. El Salvador’s tilapia industry appeared to have a positive view regarding the natural sources and aquaculture structure. Since aquaculture in El Salvador is a young industry. It is weaknesses in the responses was especially for demand conditions, as well weakness in supporting industry, capital invest, management and administration. The major challenges are to reduce the production cost and conciliate the economic performance to increase the competitive situation of El Salvador tilapia industry. Finally, it is necessary to develop a value chain where different stakeholders coming from private and public sector are involved to become the industry key factors.