A Study on the Partnership between Parcel Delivery Companies and their Collecting Shops in Taiwan-- A Parcel Delivery Company’s Perspective
Date Issued
2004
Date
2004
Author(s)
Junpuan, Somchai
DOI
en-US
Abstract
Abstract
Convenience has gained more significance in the Taiwanese lifestyle. Parcel delivery companies have fulfilled this convenience by providing a door-to-door delivery service to their customers via their extensive in network of collection centers. As owning collection centers throughout the country was not financially rewarding, attention was diverted to seek help from those enterprises that could, beside their daily business, be collection centers. Parcel delivery companies built partnerships with already existing shops especially chain stores.
In this current study we used empirical case study methods to research the partnership relationship between parcel delivery companies and their collecting shops in Taiwan from the viewpoint of a parcel delivery company. Two main parcel delivery companies and their three different collecting partners of different types–convenience stores, department stores and bakeries were selected in this study. Following our research framework, we first found out the level of their partnership then, using their joint activities on four functions, we compared their current managing partnerships with the management approach as mentioned in literature reviewed. As per our findings both Taiwan Pelican Express (TPE) and President Transnet (PT) have strong partnerships with all of their three collecting partners. While PT followed strong partnership management methods with all of its collecting partners i.e. 7-ELEVEN, IDEE and YENOH as identical with that mentioned in the literature reviewed. While on the other hand TPE followed strong partnerships with only Family Mart and nearly soft partnership management methods with their other two collecting partners—Sun Sun and GANSO. One standard policy on managing partnerships, “strong partnership” with every collecting partner enabled PT to maintain a good image on offering the best service to every customers through its collecting partners.
Joint planning, communication, joint problem solving are needed on physical function and information function while joint planning is needed on promotion function at this initial stage of business to change customers’ behaviors. Moreover, payment function on commission are based on risk/reward sharing perspective and justifiably it also results in synergistic rewards to increase their partners’ sales. We suggest parcel delivery firms and collecting shops should follow managing partnership methods based on their level of partnership and this is a characteristic of successful partnerships.
Key words: parcel delivery company, partnership, channel functions
Subjects
通路功能
宅配業者
夥伴關係
parcel delivery company
channel func
partnership
Type
other
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