Design and Implementation of Access Mechanism and Data Mining in Electronic Commerce
Date Issued
1998-07-31
Date
1998-07-31
Author(s)
DOI
872213E002101
Abstract
In this report, we explore a new data
mining capability which involves mining
Web-based association rules generated from
electronic commerce services in a distributed
commodities-provided environment where
customers can seek for commodities of
interest, travel from one node (i.e., Web page,
whose location is unique in the Internet) to
another node via the corresponding facilities
(i.e., hyperlinks) provided, and make
transactions immediately. It is important to
note that, since customers are traveling the
commodities-providing Web sites to search
for desired commodities and make
transactions in the corresponding Web nodes,
Web traversal sequences and transaction
records are both utilized to mine the Webbased
association rule and customer behavior,
showing that this problem is very different
from the traversal pattern problem and others
which are mainly based on customer
transaction items.
Subjects
Data mining
Electronic
Commerce
Commerce
Internet
World Wide Web
Publisher
臺北市：國立臺灣大學電機工程學系暨研究所
Type
report
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