To Explore Construction Letting Strategy of Real Estate Development Companiies
Date Issued
2014
Date
2014
Author(s)
Jui, Chang-Teng
Abstract
In recent years, due to the slow domestic economic development, low GDP, difficult construction land acquisition and resulting high house prices, as well as the fast changing social environment, the construction investment industry frequently spend considerable time, human resource, materials and billions of dollars to build large, diversified and complex projects. While there are complicated laws and administrative procedures and extremely complex participants in the construction process, the decisions made by contracting strategies are critically important because they often determine the successfulness of a project. Therefore, focused management measures of each construction stage shall be developed as references for the administrative decision-making, in order to minimize strategic errors, protect company interests and avoid unnecessary waste of social resources.
"Contracting strategy" is an important management strategy for the administration of construction companies. The main purpose of contracting strategy is to select appropriate contractors for the construction and management of a project with reasonable costs, adequate construction period and better quality, to seek a construction procurement contracting mode for better overall benefits.
The study discusses the current contracting situation and decision-making considerations through the compiling of domestic and foreign literature and actual development cases of domestic construction company. The study also distributed questionnaires to professional participants and conducted expert interviews, to support the contracting situation of current construction projects and to obtain key factors most valued by the property owners in the contracting process. In order to combine views of all aspects, the study compiled and proposed a feasible contracting way and decision-making factors for a better solution or contracting strategy mode as references for the property owners and future construction projects.
The conclusions of the study is summerized as follows:
1.Contracting method: the construction companies often conduct the “general contract + designated subcontracts”system, by which the property owners may directly control the quality of each subcontractor, obtain better constructon quality, keep the construction schedule from the influence of general contractor, and better control the entire operation schedule. In respect to the construction period, quality, costs and interface management, such system may lower costs due to proper subcontracting, simplify the contract management and interface integration due to the single-employer contract relationship, and eliminate disadvantages of other contracting methods.
2.Major decision-making considerations: as a reference for property owners, the considerations include (1) capabilities and human resource of the project team, (2) subcontracting plan, (3) experience and capabilities of the contractors, and the (4) competitiveness of the quotation.
3.Solutions for problems derived from subcontracting strategy: the project team members shall have abundant construction experience to foresee possible problems during the construction process, in order to review and revise the construction with the design unit in the planning stage and to minimize problems after subcontracting. On the other hand, since the significant lack of professional capabilities and human resource of the property owner may constrain the expected effectiveness of project management, the property owners shall immediately enhance the professional capabilities of the project team or seek for assistance from construction management units to achieve expected objectives.
Subjects
建築工程
發包策略
總包
專業分包
SDGs
Type
thesis
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