Emotional reactions to scandals: When does moral character make a difference?
Resource
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, 14(3), 207-216
Journal
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY
Journal Volume
14
Journal Issue
3
Pages
207-216
Date Issued
2011
Date
2011
Author(s)
Jiang, Jiang
Kou, Yu
Wang, Fang
Wu, Ying
Li, Yan-Mei
Li, Yuan
Yang, Yiyin
Cao, Hui
Wu, Qiuping
Jing, Shi-Jie
Jiang, Bi-Jing
Shen, La-Mei
Li, Ai-Juan
Li, Zhongquan
Gao, Wenjun
Chiu, Chi-Yue
Hong, Ying-Yi
Hsu, Shih-Chi
Zhang, Lin
Yang, Bao-Yan
Yang, Xiao-Li
Zhao, De-Lei
Zou, Zhimin
Wei, Qing-Wang
Chen, Xia
Zhao, Yu-Fang
Zhou, Yi-Jin
Chen, Hong
Feng, Jianping
Wang, Xin
Abstract
A scandal can evoke public outrage when it is widely publicized and involves an individual who is perceived to have a high level of cultural representativeness. Two experiments showed that when the scandalous target's moral character was highlighted, emotional responses towards the target were least negative when the scandal was widely circulated and when the target was seen as a representative of his culture. These results suggest that when a cultural symbol is implicated in a widely‐circulated scandal, the negative emotions directed towards the scandalous individual can be alleviated when the public remains confident in his or her commitment to morality.
SDGs
Type
journal article
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