Experience of Digital Reading Service-A Study on User’s Intention and Preference in Smartphone, e-Reader, and tablet PC
Date Issued
2010
Date
2010
Author(s)
Hsiah, Rung
Abstract
To define “digital reading” in a broad sense, digital reading is the behavior of reading that people read contents through PC, notebook, smart phone or e-Reader to achieve some purposes like reading, learning or needs for work. However, there are not enough information from bypast study to support us to understand how users behave when they do digital reading, why users read in digital way, and what contents or devices they prefer. Because those issues are partly not yet to be answered, through this study, we expect to find out the explanations of them. In the first stage of experiment, we use questionnaire to attempt to build the pattern of what users act and need when they do digital reading. In the secondstage of experiment, based on the Theory of Unified Thoery of Acceptance and Use of Technology (UTAUT), we not only use questionnaire to conduct an empirical study but ask testers come to use E-Ink eReader, smart phone and tablet PC. After operating those three devices, we use NASA-TLX to evaluate how testers feel about those devices, and then we take an in-depth interview to find out what testers behave and need.
Based on the research results, the major findings are: (1) the profile and the behavior pattern of main and latent customers of digital reading; (2) e-Reader and the devices for the digital reading in the future. In a word, the major findings of this study are to build the pattern of what users act and need when they do digital reading. And the achievement of what we expect to present is to assist in improving and designing the model of the services that the digital reading provides in the near future.
Subjects
Digital Reading
E-Ink e-Reader
Unified Theory of Acceptance and Use of Technology (UTAUT)
NASA-TLX(Task Load Index)
Type
thesis
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