A Study on the Business Strategies of WiMAX Telecom Service Provider
Date Issued
2008
Date
2008
Author(s)
Chen, Ping-Jung
Abstract
Facing the dilemma of choosing between 3G, of which the network equipment has already been broadly deployed, and WiMAX, which has been promoted by Intel, Motorola, and Samsung, whether 3G telecom service providers should adopt WiMAX and launch a wide deployment of related network equipment has been a central issue of concern which requires further systematic discussion. .ased on six-force analysis, we discovered uncertainties influencing future industry development and identified scenario variables including whether the demand for mobile broadband service will grow or not, the progress of global WiMAX development, and the penetration rate of High Speed Packet Access (HSPA) phones. In addition, the causal factors behind them were also identified as the development of WiMAX technology, the timetable of WiMAX terminal device development, the price of mobile broadband service, the development of mobile content, whether killer-application comes into being, the cost of HSPA phones, and the development of HSPA terminal devices.y employing scenario analysis, we made assumptions for each scenario variable. After examining the consistency of assumptions, we derived six scenarios and identified that scenario 1, under which the progress global WiMAX development is as expected, user demand for wireless broadband service has significantly grown, and HSPA mobile phone enjoys high penetration rate, is the most favorable scenario for existing 3G service providers. ue to the unforeseen future development of WiMAX technology and the quality and function of HSPA terminal device, we suggest that telecom service providers in Taiwan, which have limited influence on global mobile technology development, should (1) Hold the deployment of WiMAX network until the trend of global technology development is clearer; (2) Continue to develop of mobile broadband service demand by leveraging its 3G advantage; and (3) Cooperate with global WiMAX advocators to test and ensure it is a viable mobile communication technology under the geographical and demographical domestic condition.
Subjects
Industry Analysis
Scenario Analysis
Type
thesis
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