A Bayesian approach to modeling purchase frequency

Journal

Marketing Letters

Journal Volume

14

Journal Issue

1

Pages

5-20

Date Issued

2003

Author(s)

Chou, C.-H.

Allenby, G.M.

DOI

10.1023/A:1022833400454

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459538

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-0142228016&doi=10.1023%2fA%3a1022833400454&partnerID=40&md5=1650026442c38ce3a48db60e1632b0ef

Type

journal article