ADOLESCENTS' IMPULSE BUYING: SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE AND FEAR OF NEGATIVE EVALUATION
Journal
SOCIAL BEHAVIOR AND PERSONALITY
Journal Volume
40
Journal Issue
3
Pages
353
Date Issued
2012
Author(s)
Chen, CY
Abstract
We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents' impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on impulse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency. © Society for Personality Research.
Subjects
impulse purchase; fear of negative evaluation; susceptibility to interpersonal influence; social anxiety; adolescents; SOCIAL ANXIETY
Publisher
SOC PERSONALITY RES INC
Type
journal article