An Analysis of Firms’ Competitive Adjustment in Global Commodity Chains：A Case Study of the Taiwan Apparel Industry
Date Issued
2004
Date
2004
Author(s)
Liang, Chun-Chun
DOI
zh-TW
Abstract
Apparel industry is the lowest stream of the textile industry, which belongs to one of the highly labor-concentrated industry. The apparel industry, which was turned into international production management, is also the most typical industry to observe the economical globalization. Even though the proportion of export value decreases for Taiwanese apparel industry, Taiwan still retains to play an important role in the global apparel commodity chains. Being placed on such a motive-powered system of global apparel commodity chains, the firms are to constantly operating the competitive adjustment and upgrading.
This research adopts the “global commodity chains” as the research approach, and explores the subjects as follows – Facing the diverse reformations of global apparel market and environment all through the ages, how does Taiwanese apparel industry operate the competitive adjustment with leading buyers in the GACC？ Does Taiwanese apparel industry constantly upgrade its position in the GACC？Through the deepgoing information interviewed with firms, to explain the interactive relationships between Taiwanese apparel industry and global apparel commodity chains, which are under the different criterions of actors, systems, and environments. Going one step further, to detail the competitive adjustment and industry upgrading of Taiwanese apparel export firms in the global commodity chains in progress and functionality.
The upgrading of industry or firm requires transferring to the higher-valued activities in the global commodity chains, which can be conceptualized as the shift in role. In the light of conclusion , it shows that the main achievement pushing by the leading buyers is “Q.R.”（quick response）. The maximum breakthrough of leading buyers in the global commodity chains is to release the critical marketing activities, and combine with the productive firms closely. This movement promotes the firms’ capabilities of disposition and marketing, and the competition among leading firms. The quota system of textile products and the location away from the market once dominated the geographical distribution of global productive zones. Here proves that the “Q.R.” of apparel industries not only influences the distribution of productive base of firms, also increases its effect upon the distribution of productive zone of firms in noticeable way.
Since the preferential commerce agreement took effect between the United States and its neighboring countries, the economical interests within the area have been integrated, heightened, and edged out the economical individuals from outside the zone. Such phenomenon resulted in the firms outside the area to move into the zone in order to make investments, establish factories, work on international projects, or to set up strategic alliances. Apparel export firms in Taiwan are aggressive with a positive attitude to learn about new information about investment environment, the market and product trends. Business partners usually assist each other since the main products are differentiated, so there is not much fierce competition on orders. The competitive pressure comes from the firms in other countries mostly, instead of domestic ones. In order to link up the competition and advantageous position of industry with government resources, related labor unions have strived for integrating lower-middle-upper stream of the textile industry vertically, so the aim of mutual marketing can be accomplished. Through the use of productive environment, government exercises the investment and trading policies of related industries, to maintain and promote the position, competition of firms in the global commodity chains.
Subjects
競爭力調整
成衣業
產業升級
全球商品鏈
global commodity chains
apparel industry
competi
Type
thesis
File(s)![Thumbnail Image]()
Loading...
Name
ntu-93-R90228021-1.pdf
Size
23.53 KB
Format
Adobe PDF
Checksum
(MD5):a842aabe4349533c286a04d50de90474