A Conjoint/Logit Analysis of Consumers' Responses to Genetically Modified Tofu in Taiwan
Resource
Journal of Agricultural Economics 58 (2): 330-347
Journal
Journal of Agricultural Economics
Pages
330-347
Date Issued
2007
Date
2007
Author(s)
Fu, Tsu-tan
Huang, Chung L.
Jan, Man-ser
Abstract
Abstract We use data collected from a consumer survey of face‐to‐face interviews to determine consumer demand for genetically modified (GM) tofu attributes in Taiwan. Conjoint analysis using logit models reveals that, on average, brand is the most important attribute in terms of influence on consumers’ preferences, followed by price, with GM content having the least influence. However, the analysis also reveals three distinct market segments for tofu. Apart from the largest segment (which reflects the average lack of concern about GM food), the remaining two segments are split according to their preference or antipathy towards GM tofu. This result suggests that GM labelling is helpful to Taiwanese tofu consumers.
Type
journal article
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