Evaluation on Strategies and Benefits of Applying Smart Card Ticketing System for Taiwan Railways Administration
Date Issued
2008
Date
2008
Author(s)
Liao, Yi-Ching
Abstract
The application of smart card ticketing system in transportation field is more and more general. Several smart card ticketing systems have been developed in Taiwan for enhancing operating efficiency and service quality of transportation system. Realizing the fact that domestic smart card ticketing systems develop rapidly and confronting the strike brings up by the opening of Taiwan High Speed Rail (Taiwan HSR), Taiwan Railways Administration (TRA) which provided long-distance service attends to adjust its service into a medium and short-distance one in order to create disparity. To enhance the operating efficiency and follow the one card policy, TRA plans to apply smart card ticketing system. This study aims to evaluate the strategies and benefits of implementation of smart card ticketing system in TRA in various aspects of user, operator and regulator. This study develops evaluation frame and cost-benefit analysis model, and then formulates feasible scenarios based on operating situation of TRA and smart card ticketing systems in Taiwan. Benefits for passengers, operators, and regulator are identified respectively. Both quantitative and qualitative criteria are considered in this study. Benefits of passengers consist of time-saving and convenience. Benefits of operators include operating cost-saving and operating benefits while benefits of regulator include service quality, user satisfaction, and government reputation. This study applies Analytic Hierarchy Process (AHP) approach to calculate the weights of criteria and to evaluate the non-quantification benefits based on results analyzed from expert questionnaire. The results reveal that TRA should cooperate with Smart Card Corporation and issue both single trip and commuter tickets. For the ticketing device, TRA should adopt the validator with existing gate. Besides, the government needs to provide subsidy for smart card ticketing system development. TRA will gain the most quantitative benefits if the entire smart card ticketing system is built and operated by TRA itself. The evaluation model and results of alternatives analysis should provide a basis for development of smart card ticketing system in TRA.
Subjects
Smart Card Ticket
Taiwan Railways Administration (TRA)
Cost-Benefit
Analytic Hierarchy Process (AHP)
Type
thesis
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