Industry Structure Analysis and Competition Strategy of Smart Card
Date Issued
2005
Date
2005
Author(s)
Chen, Ming-Yish
DOI
zh-TW
Abstract
Industry Structure Analysis and Competition Strategy of Smart Card
This study is to investigate Smart card industry's evolution process, analyze the industry structure, market situation, product technology and relative industry standard, and to find out industry's competitive key successful factor and existence leader manufacturer's Competition strategy.
The study takes the advantage of industry analyses and relative theories as a research tool. "Structure - Behavior - Performance " Model theory is the main analytic framework, and bases on the element of 「Network Effect」、「Information product platform」、 「Supply Networks」 as a method to analyze Smart card industry structure. It also bases on the 「M.E. Poter Competitive Advantage Theories」 and 「Games theory & Co-competition strategy」to analyze participant's Competition strategy in this industry.
Analyzing the information form the market and internet, referring to the relative industry experiences, and describing the Competition situation of Smart Card industry's development process will be the experience reference for later comers in this industry.
In conclusion, this research will provide the future development direction and several worthy research topics for Taiwan manufacturers.
Subjects
智慧卡
產業結構分析
競爭策略
Smart Card
Industry Structure Analysis
Competition Strategy
Type
thesis