The Service Design of the Smart Technology Application in Business Travel
Date Issued
2014
Date
2014
Author(s)
Yu, Pei-Shyuan
Abstract
According to the business travel research, the frequent business travel around the globe could be considered as a catalyst for economic performance (WTTC, 2011). With the corporates globalization and international distributions, the importance of business travel has become more significant in the travel industry. While the majority of travel services are focusing on general tourists, this study aims to build the service design that targeting the business travelers. And the service design would be mainly based on smart technology application to provide useful services that meet the needs of business travelers.
To provide information that assists business travelers in completing their working schedule and leisure activities efficiently, the study builds the Smart Business Travel Service Platform, which acquiring travel resources as well as environmental data from smart city resources. The platform has Business and Leisure service modes with total 11 functions each, and the information flows within and between the related service functions and resource bases will be fully integrated and synchronized. With the use of B2B2C strategy, the platform service supplier coordinates with companies to set up business travel management details and to embed business travel related content in the platform Business mode. Then the platform would be the useful and reliable travel assistance facility to the business traveler, promoting by both the supplier and the company. Following on the basic idea of the platform service design, this study adopts concepts of service-blueprinting, business model canvas and value co-creation to provide a further understanding of the design. The study examines the platform service design for its adequacy and quality by the in-depth interview method. The result interpretation indicates the adjustments of three main things (1) Includes both travel agency and company as target customer. (2) Provide Online Customer Service to improve overall service efficiency. (3) Develop each service function as its own with nearly independent input/ output base to get the flexibility of service promotion and customization.
The Smart Business Travel Service Platform helps users to accomplish the work missions effectively and to experience leisure activities easily by integrating relevant travel planning resources and allying with business companies. Together the platform provides the users with correct, certified, and in time information that could utilize with smart technology to create value in use. The future study on related topic could be focusing on studying the technology options and competitive business model.
Subjects
商務旅遊
服務設計
行動裝置
服務藍圖
商業模式畫布
SDGs
Type
thesis
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