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  4. A Study on the Integrated Application of Balanced Scorecard and Business Intelligence Systems - a case of a software company
 
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A Study on the Integrated Application of Balanced Scorecard and Business Intelligence Systems - a case of a software company

Date Issued
2006
Date
2006
Author(s)
Hsiao, Ming-Hung
DOI
zh-TW
URI
http://ntur.lib.ntu.edu.tw//handle/246246/54315
Abstract
Balanced Scorecard (BSC) has been an important strategic management tool in recent years. It helps companies build strategic indicators in four perspectives composed of financial , customer, internal business processes, as well as learning and growth perspectives. Besides, BSC can also be used to indicate the strategic development direction of the company. Business Intelligence Systems (BIS) integrate the information located in various places. BIS enhance the company’s capability of explanation and analysis of the information thoroughly, improving decision efficiency and decision quality in a higher level. If we can integrate BSC and BIS properly, the gap between strategic perspective and execution perspective would be largely narrowed. The objective of this study is to integrate BSC and BIS, combined by the implement of an application system. First of all, we collect related information to build BSC and the strategy map for a software company. Secondly, a detailed feedback flow is developed by the operation flow of balanced scorecard, sufficiently integrating and applying to BIS composed of data warehouse, business intelligence portal, OLAP, data mining, and related statistics tools. It requires three steps, including viewing, analysis, and decision-making.
Subjects
平衡計分卡
商業智慧
資料倉儲
線上分析處理
資料採礦
Balanced Scorecard
Business Intelligence
Data Warehouse
OLAP
Data Mining
Type
other

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