Research of the decision-making process and the choosing between alternatives in land-developing case - for example of the land in Panchiao new station distinctive area of case company.
Date Issued
2005
Date
2005
Author(s)
Hsu, Cheng-Chi
DOI
zh-TW
Abstract
The decisions of tradition industries used to make from one maker with low-rational model, thus the risk of wrong decisions were very high. To avoid the billions lost from wrong decisions in the large land-developing case with huge investment, we must use the rational model with group decision-making for the largest profit and lowest risk.
The axis processes of this research were: Identification of a problem; Identification of decision criteria; Allocation of weights to criteria; Development of alternatives; and Analysis of alternatives, all from the 8 steps decision-making processes from the book “Fundamentals of management”.
5 alternatives developed by the histories of the case-company: 2 land-developing models: cooperation (with other company) and all-by-self vs. 2 land-developing styles: housing-commercial mixed and pure commercial building; the fifth was the blank-control one: sale out the blank land.
By the way, 5 weight items were chosen: 2 core abilities (organization and finance) with 3 non-core ones (land condition, social responsibility and company image), the analysis reports of above send to 8 decision-makers to study and then filled the evaluation questionnaire for the alternatives.
The result of weight-evaluated from highest score to lowest was: mixed building with cooperation; mixed building with all-by-self; pure commercial building with cooperation; sale out the blank land; and pure commercial building with all-by-self.
The conclusions were: 1. Mixed building better than pure commercial at styles. 2. Cooperation better than all-by-self at models. 3. To sale out the blank land was not the worst choice. 4. The decision-making process matched to rational model.
Subjects
理性模式
決策
土地開發
decision-making
rational model
land-developing
Type
thesis
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