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The International Competitiveness of theustrian Wood -Based Panel Industry ith Regard to Taiwan
Date Issued
2008
Date
2008
Author(s)
Lukas, Kurt
Abstract
The present paper analyses the available theories of internationalization in order to define the key success factors of the Austrian wood based panel industry. he theoretical framework encompasses the determinants of competitive advantage, as well as sustainability problems and shifts in competitive advantages. We will mention the effects of clusters and network embeddedness. The next step will lead us to different sets of strategies for going international, the global coordination and patterns of international competition. The Uppsala Model, as well as the different factors of distance in a globalized world will have our attention.e will conducts this research based on the example of Taiwan, a destination of constant exports of “Made in Austria” wood based panels. The empirical study, based on trade flow analysis and individual telephone interviews, will show that cooperation and network embeddedment with supplier industries give a main competitive edge for national and international expansion and Porter’s Diamond Model reveals the underlying factors for the success of Austria’s wood – based panel producers. e will find out that, even when global sourcing of wood and wood based panel products to Taiwan decreases, imports of Austria’s “high-tech” - boards are still on the rise.
Subjects
wood - based panels
Austrian Wood Industry
Type
thesis
File(s)
No Thumbnail Available
Name
ntu-97-R95724090-1.pdf
Size
23.32 KB
Format
Adobe PDF
Checksum
(MD5):3b6f5fd69612416bec8b06739a59bacd