Factors Affecting the Visits to Taipei Zoo
Date Issued
2015
Date
2015
Author(s)
Su, Ai-Tsen
Abstract
Taipei Zoo is a popular choice for the public and attracts millions of visitors every year. The aims of this study were to understand the factors affecting the number of visitors to Taipei Zoo, and how these factors affected the visitor numbers, in order to compare the yearly, monthly and daily factors, and to model the visits. The data of yearly and monthly visits between 1999 and 2014 were included, as well as the data of daily visits from 2005 to 2014. Time fluctuations, activities, events, and weather conditions were considered as factors. The results suggested that the numbers of years, the opening effect, and the animal stars had significantly positive effects on yearly visits. SARS had significantly negative effect on yearly visits. The data in the recent ten years were used for analyzing the monthly and daily visits. The monthly visits were positively affected by the months of Chinese New Year, summer vacation, days of holidays, and quarter of animal stars. However, the days of maximum temperature lower than or equal to 15°C , the days of maximum temperature higher than or equal to 30°C, and the days of rainfall had negative effects on the monthly deviation from the mean of the year. Additionally, daily visits were positively affected by Saturday, Sunday, holidays at least three days long, events, and percentage of sunshine. The hours of rainfall and maximum peak wind speed had negative effects on daily visits. The relationships between maximum temperature and daily visits, and between average humidity and daily visits, were not linear. The results could help administrators develop strategies for management, and be beneficial for marketing and promotion.
Subjects
Time fluctuation
Opening effect
Animal star effect
Event
Weather
Type
thesis
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