Advertising and Industrial Location
Journal
International Journal of Industrial Organization
Journal Volume
6
Journal Issue
2
Pages
223-231
Date Issued
1988-10
Date
1988-10
Author(s)
Mai, Chao-Cheng
Abstract
This paper attempts to integrate location theory with the economics of advertising. One of the most important propositions established is that the equilibrium location of the firm is independent of advertising if and only if the production function is homogeneous of degree one. Moreover, it is shown that whether advertising is socially excessive or insufficient and the resulting effects on input usage depend crucially upon whether output and advertising are complements, independences or substitutes. © 1988 Elsevier Science Publishers B.V. (North-Holland) All rights reserved.
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Type
journal article
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