Measuring global brand equity using cross-national survey data

Journal

Journal of International Marketing

Journal Volume

12

Journal Issue

2

Pages

28-57

Date Issued

2004

Author(s)

MING-HUEI HSIEH

DOI

10.1509/jimk.12.2.28.32897

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459485

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-2942650914&doi=10.1509%2fjimk.12.2.28.32897&partnerID=40&md5=0c66c4a51bc6e21b080a294f1139cd72

SDGs

[SDGs]SDG17

Type

journal article