A Business Model for the User Generated Content Transaction Platform
Date Issued
2007
Date
2007
Author(s)
Yeh, Chung-Yung
DOI
zh-TW
Abstract
The explosion of user-generated content has reshaped the media landscape, shattering the status quo of content ownership and distribution, and creating new opportunities for marketers to attach their brands to a vibrant online world. Meanwhile, consumers enjoy an ever-expanding universe of contents in which they are also the publishers.
Led by the companies that started this revolution—YouTube, MySpace, Facebook, Photobucket and others—more and more investors start to believe that user generated content sites can pay their way through online advertising. These sites with funding support from the venture capital might need to survive long enough to see that happen, because very few would like to compensate those enthusiastic contributors of the contents.
This research will focus on the feasibility of a platform in which content generators can price their own product and lure customers to pay a a very small amount for it. And a business plan to build such a platform to make big money from the slotting and transaction fees to sustain the delivery and payment of the valuable contents. I believe that this is a better way, rather than count on advertising revenue, to make real money from the huge audiences who participate on these user-generated content sites.
Subjects
使用者創作內容
長尾理論
網路廣告
微量付費
UGC User Generated Content
Web 2.0
SNS Social Network Service
Online Advertising
Long Tail
Type
other
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