Applying Game Theory on the Strategy of Technical Supporting Service for Electrical Component Distributor to Acquire Product Franchise
Date Issued
2013
Date
2013
Author(s)
Lee, Shih-Ping
Abstract
Over the past few decades，the rapid development of the electronics industry contributed to the electronic component distributor in the overall importance of the supply chain。To provide「professional technical support services」 has become an important IT distributor business strategy，and integral part of the supply chain added value。In this study，with increasing emphasis on core competencies and building competitive advantage under the business environment，apply the analysis of game theory to explore the best strategic choice to the provision of component distributor'' 「professional technical support services」。
Under the simultaneous (static) model of game theory，the analysis takes distributors who secure dealership and vendor who grants power of franchise as participants of the game。 Providing professional or general technical support services and making the strategies of 「Product profitability」 and 「allocation of customers base 」 for vendor and distributors are used to analyze the equilibrium of the provision of 「professional technical support services」 from distributors。At the same time， analyze the various factors affecting the equilibrium and provide a reference value for decision making to the industry of distributors。
Theoretical analysis concluded that vendor and distributors identified under a consistent in the overall market demand for the products，through moderate use of each other''s strategy，it can often create a win-win situation and make a greater contribution to the overall industry。
Subjects
電子零組件通路代理商
專業性技術支援服務
賽局理論
競爭優勢
同時(靜態)賽局
均衡
Type
thesis
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ntu-102-P00747018-1.pdf
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