The Analysis of Competitive Advantage for Phalaenopsis Industry in Taiwan
Date Issued
2007
Date
2007
Author(s)
Chen, Shih-Hsien
DOI
zh-TW
Abstract
Using Michael Porter’s Diamond Model to analyze the competitive advantage of Phalaenopsis industries between Taiwan and Holland, we find that both countries have obvious cluster effect but different contents of competitive advantage because of the entirely different geography and industrial environment. Geographic position is a key advantage to Holland, although it is a basic element only. Holland also has obvious advantages of market scale, purchasing power, efficiency of auction and logistic, brand strategy, automation, standard establishing and relative advantage of regulations, owner’s scale, product quality, standardized technical, consumer behavior, market segmentation, seedling quality, greenhouse technical, promotion activities, price transparency, healthy seeding. Taiwan has obvious advantages of climate environment, Asia market, quarantine of U.S.A. and relative advantages of germplasm, variety innovation, production cost, target export market, seedling cost, energy cost, government research service & investment. As a whole, Holland has a long history of floriculture and its cluster already existed and worked well. Therefore, though they got involved in Phalaenopsis later than Taiwan, they still have broad competitiveness, especially advantages of demand factor, relative supporting industry and business strategy, as well as structure and competitors. To survey Taiwan’s Phalaenopsis industry cluster, we can find it fit in with Porter’s principles of ”geography centralization “, “advanced export performance”, “technical strength and foreign investment performance”. If Taiwan can exercise key factors of Diamond Model well to develop cluster effect, it will have more powerful competitiveness in world’s Phalaenopsis market in the future.
Taiwan’s Phalaenopsis industry is focused on exportation, while the market scale of its mother country is limited. For Europe, U.S.A. and Japan markets, the most important items to strengthen our competitiveness are establishing standard culture technical, efficient virus-test system and market channels in these territories. To build a fine international profile of Taiwan Phalaenopsis should be the mid-long target. Meanwhile, to innovate the next flower product to advance towards the international market should be considered seriously and formulated by government, academia and relative dealers now.
Subjects
鑽石模型
群聚效應
競爭力分析
蝴蝶蘭
Diamond model
Cluster effect
Competitiveness analysis
Phalaenopsis
Type
other