Managing Dynamic Capabilities in Car-Electronics OEMs：A Strategic Analysis on Global Hypercompetitive Mobile Platforms
Date Issued
2006
Date
2006
Author(s)
Chi, Jiann-Jong
DOI
zh-TW
Abstract
This research is aimed to analyze the automobile electronics industry.The purpose of the research is to discuss how the global car-electronics OEMs achieve the market leadership in the hypercompetition environment. After analyzing the automobile and automobile electronics industry, the research tries to identify the important factors which may affect the development of the industry and to find the sources of competitive advantages which may affect the performance of the company.
And this research tries to combine the sources of competitive advantages with the dynamic capabilities issues to build a research model. Moreover, the model also increases the hypercompetition analysis in order to provide the global car-electronics companies some useful recommendations. In sum, the propositions of this research are summarized as:
1.The capability and speed of product and process innovation have the positive relation with the innovation culture and R&D intensity of the companies.
2.The capability of system integration and design has the positive relation with the internal and external knowledge sharing system.
3.The capability of global logistics and cost/quality management has the positive relation with the organization empowerment/delegation and organization learning.
4.The capability of customer relationship management has the positive relation with the activities of the complete value-based management.
5.The relationship between the elements of dynamic capability which are organization learning and knowledge sharing and market leardership is positively driven by the positioning for speed.
6.The relationship between the element of dynamic capability which is value-based management and market leardership is positively driven by the positioning for surprise.
Finally, according to the results this research suggests three platform leadership strategies: product platform development, supply platform management and e-commerce platform integration.
Subjects
車用電子
動態能力
超競爭
平台領導
Automobile Electronics
Dynamic Capability
Hypercompetition
Platform Leadership
SDGs
Type
thesis
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