A Study on Pricing and Service for Cloud Virtual Machine – A Case of National Taiwan University Computer and Information Networking Center
Date Issued
2014
Date
2014
Author(s)
Wu, Jing-Min
Abstract
With the rising of cloud computing, mobile device and social network, big data analysis has been gradually gotten a lot of attention by enterprise, government and academia.
Big data is capable of analyzing with abundant computing resource. However, the demand for computing resource isn’t sustainable to establish IT system oneself. That results in the demand of cloud virtual machine which provides a cloud service such as infrastructure system. In recent market development, big companies create a lower service cost with economic scale and have gotten the competitive advantage first. How do small companies get a stable market share by efficiently knowing its customer demand, creating differential value and customizing service? If the Government is willing to help small companies develop cloud service, what happens to business model of small companies?
This research applies the tactic of revenue management on the virtual machine service of NTU Computer and Information Networking Center. We not only assist decision-makers to clarify cost structure of virtual machine service with the
amortization rule in cost accounting, but also provide a series of pricing strategies that is systematic and theoretical.Consequently, we inform decision-makers whether the investment is worth of investing on the basis of NPV. When facing the uncertainty in near future, we conduct a simulation of some possible scenarios to tell decision-makers some tips.On the purpose of deeply understanding potential customers demand, we also conduct a semi-structured interview with potential customers to ask them about their demand and perspective on cloud virtual machine. According to our interview result, the price which the provider makes isn’t the top one issue. Customers are willing to use cloud virtual machine service if the provider can provide a reasonable price for them and meet some need such as customizing operation environment,computing accuracy,fast network bandwidth,great operation planning, opening some management authority and a lot of affordable storage.
Subjects
虛擬機器；雲端服務平台；計價模式；淨現值；半結構訪談
Type
thesis
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