Internet Of Things Application In Power Tools Lean Channel Management
Date Issued
2015
Date
2015
Author(s)
Wang, Yun-Feng
Abstract
Power tools business, as one of the traditional businesses in China, faced market dynamic changes, channel transformations and management challenges in recent years. Channel is the key element of success factor for those traditional trade enterprises, which is the biggest changing segment as well. How to take the above challenges? The thesis will give the solution through relevant theories and the writer’s current practice in power tool channel management. Firstly, it describes the history of power tool business including channel development in China and the status quo of business. It also analyzes the existing channel structure and issues. With the channel efficiency, channel behavior and channel relationship theories introduction, it points out that enterprises should adapt lean management method to manage the current traditional trade channel in China. Lean management was used in manufacture originally to improve quality, save cost or control process. There are also some practices in other businesses but never in power tools since its complicate, multi-layer and loosing channel structures. The thesis will introduce the evaluation system and most KPI of lean channel management. Without advanced methods and mechanism, lean channel management could only happen on paper. Internet of things is one of the hottest topics at present but mostly in concept stage or have only limits applications in residential device connection or commodity sourcing etc. Actually IoT can be used in more B2B business application. The thesis will introduce the basic structure of IoT and IoT channel management system of company B where it uses QR code, mobile App and cloud server. The thesis also shares the experience of company B to use IoT system to improve channel efficiency and channel communication, sets the channel price discrimination and solves the channel conflict. The essential of the thesis is to provide the best practice combining channel theories, internet of things mechanism and lean management in traditional channel management.
Subjects
Power tools
Internet of Things
Lean channel management
Channel efficiency
Channel conflict
Type
thesis