The Evolution of Business Model － A Case Study of T Taxi Adopting Innovative Products

Taxi, a major transportation, is also one of the best channels of marketing of urban culture. Hence, taxi helps advertising culture and tourism communication other than providing convenient transportation for passengers in Taiwan. However, the industry of taxi is more of local service than high-tech industry. Therefore, oversupply of taxi may occur and increase social burden after time and technology evolution. For management, business running of taxi team or individual taxi should be taken into account when more research needed for enterprises and individuals. For example, the service quality may determine revenue of taxi industry, inducing the responsibility of taxi teams to improve and solve the operational issues. The aims of this study were to realize the revenue and expanding of taxi team by exploring the implementation of innovative product business model, and to set the business strategies to improve the taxi team''s performance. The results were summarized as follows: First, to call a taxi by traditional way can’t immediately meet the requirements of customers, and after the invention of Internet. It has a tendency to be made the taxi team adopting innovative products to improve the status of industry. Second, not only the human workload will be increased, but also increase the team members'' behavior change while the taxi team adopting innovative products. Therefore, the change is bound to cause obstruction. However, through the business model and manpower training assistant management job activity, and good to build innovative products into the business model, thereby increasing the revenue of taxi fleet. Third, the business model adopting innovative products is different before and after, due to the view of key activities, customer relations, key resources, access. To change the manage activity, strengthen communication resources and channels, enhance the relationship between customers and taxi team, then increase the business performance of taxi team.