PDA作業系統之競合分析--以Palm OS與Pocket PC為例
A Study on the Co-opetition Structure of Operating Systems for PDA Products: Palm OS versus Pocket PC
Date Issued
2004
Date
2004
Author(s)
Chang, Ya Shuan
DOI
zh-TW
Abstract
Due to the likelihood of “winner takes all”, standard competition has a profound implication to the results of business competition, which attracts a great research interest in both academic and business fileds. Cases of standard competition are many, from consumer electronics products (e.g., VHS/Beta) to PC operating systems (e.g., DOS/OS2), WLAN, to memory cards. This thesis research will take Personal Data Assistant (PDA) product as a case example and focus on the existing competition between two incompatible operating systems, Palm OS and Pocket PC. By analyzing their co-opetition structure, our goal is to suggest potential competitive strategies for both camps in their pursuit of dominant design. As PDA product represents a bridge of product transition between the PC and mobile, our research on the PDA OS standard competition may provide implications for our understanding of the future development of IA industry.
Riding on the analystical framework of value net and suggestions for co-opetition, proposed by Adam Brandenburger and Berry Nalebuff, we first lay out several value nets for Palm OS and Pocket PC, upon which our subsequent analyses will be based. Our analyses and suggestions are made from five angles: players, added value, rules, tactics and scope, and attempt to postulate feasible co-opetition strategies for both camps.
The present research found that the alliance composed of Palm OS, Symbian and Sun Java, will be the most competitive contender to the Microsoft camp, who has dominated in the operating system of PC-related products. We think the Palm OS capm could sustain its leadership as long as it could maintain a mutually beneficial value net among key players. Moreover, in the post-PC era, which is characterized by networking, the concept of co-opetition will substitute pure competition and becomes a way of thinking strategty. While co-opetition highlights the need of creating value through collaboration, maintaining a balanced structure of value appropriation is equally important. Strategic implications and practical suggestions are discussed.
Subjects
標準競爭
個人數位助理產品
價值網
競合策略
Standard Competition
Personal Digital Assistant
Type
thesis
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