The analysis on business model's change from Taiwanese IT maunfacturing business to CE business-take DVD recorder's business as an example
Date Issued
2005
Date
2005
Author(s)
An, Chih-Tung
DOI
zh-TW
Abstract
3C (Consumer + Computer + Communication)’s convergence is the current market trend. More and more Taiwanese IT manufacturers intend to penetrate into this emerging CE market through the huge manufacturing capability and cost down productivity from the past successful IT OEM business. However, what will be the potential problems during this transaction from IT market to CE market? Are these key successful factors of IT business in the past going to have the same importance to consumer business? Or, will these successful experiences become the serious burden for future long-term growth in CE market?
Taking emerging DVD recorder business as an example, this research is to analysis the business model of CE market through the following dimensions: Brand strategy, Channel strategy, Product strategy, Cost structure, Pricing model and Financial analysis model. In the meantime, fly to Europe to make an interview to 33 buyers of biggest retailer stores, distributors and OEM customers within two months period. These interviews are very helpful for this research to understand the local consumer behavior and buyer’s buying decision process. After then, the business model comparison chart between IT and CE market will be generated, and will point out the problem list of business model’s transaction from the value chain’s point of view.
In the end, this research will make a suggestion according to the above conclusions. The aim is to work out a best business plan including Brand strategy, Channel strategy, Product strategy, and Organization and Pricing model for a new Taiwanese CE company. Highly expect these suggestion will be great helpful for future researches on this corresponding subjects.
Subjects
消費性電子
消費者行為模式
經營模式
Business Model
DVD 錄放影機
Consumer Electronics
Consumer behavior
DVD Recorder
SDGs
Type
other
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