A Study on Affecting Factors of Smartphone Replacement Decisions
Date Issued
2016
Date
2016
Author(s)
Chu, Ying-Chen
Abstract
With advances in technology, the performance and quality of smartphones are better than before, and the price has gradually declined. Therefore, more and more people have a smartphone and replace it more frequently. In recent years, a lot of firms launch the trade-in program. It not only offers consumers incentives to upgrade their smartphones, but also protect the environment from pollution by reverse logistics. This study takes the smartphone trade-in program for an example to discuss the affecting factors on consumers’ trade-in intention. The results are summarized as follow. First, both new-product valuation and used-product valuation have positive influence on price acceptability and extent of trade-in rebate; price acceptability and extent of trade-in rebate also positively affect trade-in for upgrade intention. Second, brand perception risk negatively affects brand loyalty. And when consumers have higher brand loyalty, trade-in for upgrade intention is higher. Last, Green value orientation has positive influence on trade-in for upgrade intention.
Subjects
Trade-in
Price acceptability
Green value
Perception risk
Brand loyalty
Type
thesis