The Co-opetition Analysis of Graphic Chip Market
Date Issued
2008
Date
2008
Author(s)
Lo, Li-Chih
Abstract
Nowadays, Graphic Process Unit (GPU) is one of the important functions assisting computer screen monitoring. The large firms in the North America have dominated the process and the spec setting of the product for a long time. The prosperity of the PC industry stimulated the sales growth of GPU, and increased the demand for GPU. According to Mercury Research, ATI was the leader in the global GPU industry in 2002, and Intel, whose market share was up to 25%, won the market of the GPU inserted in the desktop. It is obvious that this is a very consolidated industry. However, the competition is getting more intensive after 2002 due to the entry of other firms. In the July of 2006, the news of AMD’s acquisition of ATI changed the co-opetition tremendously between Intel, AMD, and NVIDIA.he purpose of this research is to discuss the co-opetition between global GPU firms. First of all, we tried to understand the status quo of this industry through five-force model analysis. What’s more, we reviewed the relationship between the firms of GPU and processor, and the co-opetition between the suppliers of the key components using the game theory and value net analysis. In the end, we analyzed how a company gains its maximum profit subject to the given strategy. We changed different factors in the game theory — the participant, the added value, the rule, the tactic, and the scope — to find the solution to this question.fter this study, we find out that the merge and acquisition are processing in the battle of global GPU firms in the last several years. Each and every firm tries their best to use various strategies in order to gain more market share. In addition, the dynamic of this industry pushed us to see it in a multiple perspective. After all, even the competition between AMD and Intel are not as intensive as before. For example, NVIDIA was the largest supplier of AMD’s chips, and both of them jointly fought the high-level market where Intel had dominated. Nevertheless, NVDIA put more focus on the platform of Intel after the acquisition of AMD and ATI. To sum up, there are no forever partnership and competition as well. The GPU firms should enhance their competitive advantages and provide g more value-added services for their customers in such a competitive environment.ey Words: Co-opetetion、Value Net、Five Force Analysis、Graphic Chip
Subjects
Co-opetetion、Value Net
Five Force Analysis
Graphic Chip
Type
thesis
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