A Study on American Box Office：From the Perspective of Word of Mouth, Critics, Star Power and Movie Genres
Date Issued
2007
Date
2007
Author(s)
Tseng, Hsien-Shu
DOI
zh-TW
Abstract
The study aims to investigate how the quality and quantity of the word-of-mouth effect affect the box office performance of a film. The paper considers this effect both from the points of views of moviegoers and critics. It also puts the star power and movie genres into consideration. We create a star power index, a weighted average value of the awards the main crew won in their respective past record in certain important international film awards and festivals, to measure the value awarded celebrity contributes to their next work and observe the relationship between the star power and the box office.
We use the internet movie data from International Movie Database (IMDb), Box Office MOJO and Metacritic to collect 302 movie samples which were released between June and December in 2006 in North American. The results show that no matter who creates the word of mouth (WOM), the quantity of WOM is more important than the quality. Once a movie can attract the attention of movie critics or the moviegoers, it tends to have a better box office performance. However, stars and different film genres do not have any significant effect on the box office, but they would have an influence on the word-of-mouth quantity. The results also show the movies with high sensor stimulate, such as horror and action films, would induce more audience to comment the movie and create a larger amount of word of mouth.
Subjects
電影工業
口碑效果
影評人
明星魅力
電影類型
motion picture industry
word-of-mouth effect
critics
star power
movie genre
Type
thesis
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