The Study of Business Characteristics and Competitive Strategies-An Example of Company A of Electronic Components Distributor
Date Issued
2007
Date
2007
Author(s)
Chuang, Shih-Hsiung
DOI
zh-TW
Abstract
In this business world with globalization and fluctuations, competitive strategy has become a crucial factor for eternity of enterprises. However, how to establish compatible tactics and business strategy to compete rivals? Or how to develop consistent competitive strengths? Those are the most important issues all entrepreneurs concern.
This research targeted at the electronic components distributor, exploring its general situation of development and business properties；discovering that how the enterprises can perform outstanding and be the lead in this dramatic and treacherous business environment. Therefore, the research based on exploration of enterprises characteristics and own strengths plus the consideration of the pressure under business environment, founding the competitive strategy to face the rapid changing competition condition.
The structure of the research founded on Resource-Based Theory, and generalizes a conclusion the key identities such as Human Resources, Branding resources, product lines, networking and logistic services, and technology resources. According to the statement, there are four business strategy have been brought up, including globalization strategy, low capitalized cost, Tech-driven differentiation strategy, and vertical integrated strategy.
Because of the greatest variations business environment and own properties between different industries, the competitive strategy that conclude analysis of business characteristics and stress circumstances this research brought up, suggested only apply to compatible industry (electronic components distributor). In addition, the follow up pursuer will continue the consistent research of business competitive strategy implementation and analysis of administration achievements observation.
Subjects
企業特性
競爭策略
資源基礎理論
電子零組件通路商
Corporate characteristic
Competitive strategy
Resource-based Theory
Electronic components distributor
Type
other
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