Brand community identification matters: a dual value-creation routes framework

Journal

Journal of Product and Brand Management

Date Issued

2019

Author(s)

Chang, C.-W.

Ko, C.-H.

HENGCHIANG HUANG

Wang, S.-J.

DOI

10.1108/JPBM-02-2018-1747

URI

https://scholars.lib.ntu.edu.tw/handle/123456789/459500

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070363924&doi=10.1108%2fJPBM-02-2018-1747&partnerID=40&md5=f24d001962a91b992657960a186b4c70

Type

journal article